Why Ickle Bubba?

In 2011, founders Fran and Veronica Vaughan were expecting their first bubba and on the lookout for a stylish and affordable travel system. They ended up spending far more than they set out to and it was clear that stylish and affordable were an elusive combination. Shortly after this Ickle Bubba was born, hitting the market with a great value and good looking all-in-one travel system bundle.

Since then the Ickle Bubba family has grown from strength to strength, committed to expanding the portfolio of stylish, practical and budget-friendly products, that are ready for the demands and adventures of modern family life. Whether you’re looking for a new travel system, a car seat or a stroller, each piece has been purpose-made with specialist craftsmanship and an innate eye for detail, with you and your baby in mind. We’ve won some fantastic awards along the way and, through our dedicated aftercare support as well as purposeful and specialist product design, we continue to keep the wheels turning whilst striving for excellence. 

To ensure your Ickle Bubba is protected at all times, our products use only the safest materials which have been tested and approved in accordance to the EN1888, ECE R 44/04 and R129 European and British safety standards for your peace of mind. What’s more, because we want you to feel completely satisfied when shopping with us, our 4-year extended product warranty supports our thriving product portfolio, giving you even more confidence and trust when selecting our brand.

As well as buying our products directly online we have also partnered up with a lovely bunch of national, and independent, retailers across the UK, so you'll never be too far from a store to try out our products first-hand. We work closely with the in-house teams to ensure they can offer you both friendly and knowledgeable advice. To find your closest stockist please use our handy store finder.

Examples of retailers Ickle Bubba work with

Discover Ickle Bubba and let the adventures begin...