Safety and comfort are the main drivers in Ickle Bubba’s car seat design, but we also ensure they look good so that they complement our compatible travel systems. With so much information to digest about safety regulations, we appreciate that choosing your car seat is not necessarily the simplest of tasks! Perhaps you've come across the term 'i-size'? - our 'What Is an i-size car seat?'article will hopefully help answer some questions that might be buzzing around your head. Rest assured, our models, which cater from birth to 12 years, are tested and approved to British & European safety standards, and offer the utmost in car safety when fitted using the Isofix base.